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Brand Strategy Blog

Can I add other stuff in here and have outbound links, internal links and more text without it being seen? We help CEOs and their executive teams align around a high-level narrative that clarifies strategy and powers success – in sales, marketing, fundraising, product development, and recruiting. Supercharge business growth through the power of storytelling. Make sure your content is story based, not fact based. We’re in the business of remembering, and story frameworks help prospects retain the information we’re communicating. Stories are more powerful than facts because they fully engage the brain. Which means that you are literally using more of your brain when you are listening to a story. And because you are having a richer brain event, you enjoy the experience more, you understand the information more deeply, and retain it for longer. Bigger than any tagline or campaign idea, it’s a core truth that can’t be disputed because it’s based on beliefs we all share. 

Story Marketing Blog

Watch out for an inspiring new story every fortnight.

    Donald Miller with StoryBrand books
    Brand Storytelling
    June 2, 2020

    The StoryBrand Influence

    One of the best marketing books I have ever read is Donald Miller’s Building a StoryBrand. Whether you are a professional marketer, a small business owner, or just starting out with a marketing plan, creating your…
    Nurse wearing mask
    Neuroscience
    May 7, 2020

    Kindness

    Note: I wrote this article around the time of the first Covid-19 outbreak and lockdown. I've been thinking about kindness. I’ve never written a blog post like this before. Personal and a little political. But I've…
    astronaut and monster Why your brand story needs a villain - Story IQ
    Brand Storytelling
    April 4, 2020

    Heroes and villains

    Let’s talk about some of the greatest heroes and villains of all time. There are heroes and villains in every great movie: Godfather, Schindler’s List, Lawrence of Arabia, Citizen Kane, Psycho, Silence of the Lambs, Star…
    Miniature man standing on blank jigsaw puzzle piece missing
    Marketing
    February 25, 2020

    What is marketing, anyway?

    Marketing is a link that connects people who want something to companies that sell it. If a company does a good job of marketing their product, they shouldn’t need anyone to sell it. Or, in the…