The eTV brief

If you have school-age kids, ETV is probably a household name. It’s widely known in the education sector, providing a platform for video content to schools throughout NZ. It is the largest online video platform for educators in New Zealand, with over 150,000 videos, searchable and on-demand.

eTV’s website was old and slow, and the imagery didn’t communicate their offering in a meaningful way. It needed an upgrade both technically and visually to make it more user-friendly, with intelligently categorised products, a slicker search function, and more captivating imagery.

The new website

We worked with our sister company Austin Digital to develop a new design with striking imagery to create a sense of the magic of learning, rather than just the functional, less interesting side of education. A year later the client says the website continues to work well for their schools, and is generating a reliable stream of new enquiries.