Covid lockdowns were a big problem for Sky, with their clients in the hospitality and accommodation sector experiencing a massive loss of revenue from tourism and social gatherings.
Without customers, many of them were questioning the value of their commercial Sky subscriptions. Our job was to help Sky build a far more convincing case for their commercial customers to keep their Sky subscriptions.
Sound sales decks
Using narrative structure, indisputable statistics, simple graphical slides and sharp imagery to sell the Sky story, we created compelling slide decks to help the sales team overcome the barriers they were facing with their commercial customers. Gratefully received by the sales team, the presentations were useful in persuading commercial customers to retain their subscriptions during difficult times.