Story IQ is more than just a content marketing agency. We’re also an inbound marketing agency. We offer the best of both worlds - the content development skills of a content marketing agency combined with the fire of a creative inbound marketing agency. We lead with story-driven marketing strategies and specialise in content marketing, inbound marketing and innovative lead generation.
Giving your brand story clarity
Are you struggling to define your core brand story and communicate it in a compelling way? We can help. We have a unique, proprietary process to help you dig deep, extract your core story and craft it into an actionable content marketing plan.
Creating engaging, effective content
Feel like your content marketing is being swamped in a sea of sameness? It’s getting more difficult to attract attention. Using proven storytelling techniques and a robust content strategy, we can help you create effective marketing content that wins hearts, minds and sales.
Generating leads from your marketing
If you're finding it difficult to generate high quality leads with your content marketing in highly competitive market segments, our story-driven content strategy methodology helps you change the playing field and find new audiences and engaged prospects.
Watch the highlights from Steve’s keynote on story-driven content marketing.
Steve Ballantyne is an expert the content marketing field and a visionary in the world of story-driven content strategy, marketing and inbound marketing. He works with businesses to build strong and engaging brands by balancing provocative storytelling techniques with intelligent content strategy. If you’ve recently installed a marketing automation platform and are struggling to generate good quality leads from your inbound marketing, this video is a must watch.
Some of the brands we have worked with
B2B Content marketing Agency
Types of content we produce
Blog Posts
The sure-fire way to drive traffic to your website and boost search engine optimisation. Blog posts must be perceptive, helpful resources that surprise and enlighten your customers. Done properly, this type of content will build trust and strengthen relationships, and establish you as an authority in your field.
Animated Videos
Want a creative, different video solution? Animation keeps viewers’ attention for longer, making your audience want to follow your story. They’re fun, engaging, and don’t require acting talent to convey the right story. We create unique, budget-friendly animated videos customers will want to share.
eBooks & Whitepapers
Trying to move prospects through the inbound marketing funnel? Instructional, educational eBooks and Whitepapers impress potential customers, boost brand credibility and generate leads. Well-written, provocative content demonstrates your authority and encourages brand loyalty.
Websites & Case Studies
You don’t get a second chance to make a first impression, so make it count. Knowing your customer means understanding how they shop and most consumers start by looking online. And case studies! We prefer to call them Client Stories – fascinating, relevant, alluring content you can relate to – with a triumphant climax!
Infographics & Assets
Statistical data doesn’t need to be boring. Pack big ideas into small spaces with a combination of words, numbers and pictures that encourages more time on your website and deeper engagement with your messaging. We can bring your data to life with creative visual storytelling.
Newsletters
Keep your audience engaged with regular communication via newsletters. A punchy, newsy newsletter is all about readability and worthy content. Scoring a high open rate with creative subject lines is just the beginning – these people have already put their hand up for your content, so make it relevant, personal and valuable to them!
Marketing automation platforms we have worked with
Advertising Agency - Business to Business Marketing
See how we helped our B2B client ColorCote dramatically grow their market share and win a prestigious TVNZ Marketing Award.
Find out how we worked with ColorCote to refine their core brand story, then totally refreshed all their marketing content to create amazing results for the business.
Read the Case Study
See how we helped our B2B client ColorCote dramatically grow their market share and win a prestigious TVNZ Marketing Award.
Find out how we worked with ColorCote to refine their core brand story, then totally refreshed all their marketing content to create amazing results for the business.
Read the Case Study
What our clients say about us
Steve Haines
ColorCote
"We’ve had a really successful partnership with Steve, Nicqui and the team over the last four years. They have worked with us on a brand transformation project that has touched every aspect of our business from product naming, through to print collateral, trade stands, content marketing and digital. The results have been phenomenal. Significant growth in market share, record sales and a Marketing Leadership award in 2016."
Craig Manson
Change Hunters
“I have worked with Steve as a marketing advisor for over 15 years in leadership roles at Canon and most recently Change Hunters. He is one of the best marketers in the business and has always been a great strategic sounding board for me. Steve is an accomplished speaker and has a deep understanding of brand storytelling. I’m excited to see this play out in Story IQ and to continue working with Steve and the team."
Grant Archibald
Speedy Signs
"The Speedy Signs has experienced significant growth over the last 5 years, and Steve’s continuing strategic input and marketing mentorship has made a big contribution to that. Steve and his team have worked with us on a range of marketing projects from a nationwide brand refresh to advertising campaigns and content marketing. This has helped us raise the profile of the brand, create deeper engagement with our franchisees and win more customers."
Meet Steve, Story IQ’s founder
I’ve been working in marketing for 30 years as a strategic advisor to companies like OfficeMax, Canon, ColorCote, Speedy Signs, Westfield, Unitec, Lockwood, Villa Maria and Purex. My mission is to help brands build stronger engagement with their stakeholders by harnessing the powerful principles of story-driven content marketing.
I have learnt these principles from both coal face experience and studying the world’s leading experts on narrative science and story structure, and have formulated them into a story-driven content marketing system that works. I believe that well crafted, strategic stories can be the most effective tools for driving lead generation in your business, and I’d love to show you how we can make this happen with our story-driven marketing system.
Call Steve: 021 744 960
I’m Steve, the founder of Brand IQ
I’ve been working in marketing for 30 years as a strategic advisor to companies like OfficeMax, Canon, ColorCote, Speedy Signs, Westfield, Unitec, Lockwood and Wrightson. I have also launched and run an ad agency, as well as recruitment and digital marketing businesses that have over 2500 customers, so I practice what I preach.
My mission is to help businesses and brands build stronger engagement with their stakeholders by harnessing the powerful principles of story-driven marketing. I have learnt these principles from both coal face experience and studying the world’s leading experts on narrative science and story structure, and have formulated them into a content marketing system that works.
I believe that well constructed, strategic stories can be the most effective tools for driving lead generation in your business, and I’d love to show you how we can make this happen for you with our story-driven content marketing system.
Call Steve: 021 744 960
Reserve your free 30 min consultation
