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Brand Storytelling Blog

Can I add other stuff in here and have outbound links, internal links and more text without it being seen? We help CEOs and their executive teams align around a high-level narrative that clarifies strategy and powers success – in sales, marketing, fundraising, product development, and recruiting. Supercharge business growth through the power of storytelling. Make sure your content is story based, not fact based. We’re in the business of remembering, and story frameworks help prospects retain the information we’re communicating. Stories are more powerful than facts because they fully engage the brain. Which means that you are literally using more of your brain when you are listening to a story. And because you are having a richer brain event, you enjoy the experience more, you understand the information more deeply, and retain it for longer. Bigger than any tagline or campaign idea, it’s a core truth that can’t be disputed because it’s based on beliefs we all share. 

Story Marketing Blog

Watch out for an inspiring new story every fortnight.

    February 3, 2023

    The art of persuasion

    The art of persuasion is a crucial skill to have in any field, whether you're a business owner trying to sell a product, a politician campaigning for office, or a teacher trying to convince students of…
    November 27, 2022

    Why you need storytelling training

    I recently heard a podcast about a new book called “The Bezos Blueprint.” Author Carmine Gallo said that Amazon’s success is fueled by Bezos’ commitment to elevating “the way Amazonians write, collaborate, innovate, pitch, and present.”…
    November 17, 2022

    Misinformation – how to fight it

    How to fight misinformation: Tell a better story. We’re bombarded with misinformation every single day. When it comes to sales and marketing, misinformation is a battle you have to win. Regardless of your industry, the wrong…
    old men telling stories
    Brand Storytelling
    November 1, 2022

    Why stories sell

    When I mention storytelling in sales, some people instantly shut off. Stories are too fluffy, they say. Cold hard facts are what sell. Data shows you have the best product, the most efficient service, the lowest…
    October 23, 2022

    Three ways my wife inspires me

    My wife doesn't have a background in marketing, but here's three ways she inspires me to be a better marketer.  1. She’s helped me to understand people better. My wife Ilona was born in Latvia and…
    price placebo effect
    October 12, 2022

    The price placebo effect

    The price placebo effect is a marketing take on the classic placebo effect. One of the most surprising things about our brains is how easily we can be tricked into believing something that isn't true. The…
    Man blowing up ego balloon
    October 8, 2022

    In marketing, ego is the enemy

    We live in an ego-centric world. Pushed to build personal brands, stand out, and be known. To create a perception that is bigger than reality.  I recently read Ryan Holiday’s book “Ego is the Enemy.” It…
    October 3, 2022

    The science of stories

    Five years ago, I embarked on a journey to gain a deeper understanding of the science of stories. Having been in marketing for 25+ years, I thought I knew a lot about the impact of stories,…
    September 30, 2022

    Why stories stick

    Storytelling is a powerful tool for making ideas stick. Here’s why stories stick: 1. Neuroscience has proven that stories are over 20 times more memorable than facts. That’s because more areas of the brain are actively…
    June 6, 2022

    The first touchpoint

    A touchpoint is the first point of contact a customer has with your product, and it’s almost always offline. It could be your receptionist, manager, or just someone in the community that they heard about you…
    Ten laws of branding
    Brand Identity
    June 3, 2022

    My Ten Branding Laws

    There's branding laws and there's "commandments" of global branding (you know, all the P-words - people, positioning, place, product, price etc). I prefer my own set of branding laws. There's only ten, but they're potent and…
    B2B buyers have emotions
    B2B Marketing
    June 3, 2022

    The Great B2B Buyer Delusion

    The B2B buyer world is suffering from a delusion, and it’s this: that the B2B buyer always acts in a rational, logical, and economic way. That’s why most B2B marketing efforts are focussed on pushing product…
    Brand purpose
    Brand Strategy
    September 1, 2021

    How a brand purpose defines you

    Everyone thinks their brand is special, one-of-a-kind, but without a brand purpose, your customers don’t see that and connect with it. So, what’s the point? The good news is, you can create meaningful connections, gain loyal…