Untangle your messaging and create a smart brand your customers will love.

Are your customers confused about who you are and what you stand for? We’ll get you back on track with a smart brand strategy that creates long-term growth.

 

We helped Speedy Signs refine their brand story and grow sales to 24 million.

Starting with a brand refresh and new brand story we have helped Speedy double in size and become New Zealand's most well-known signage network.

 

Do you need a disruptive brand strategy? Download our new digital book.

Download our free digital book "Radically Different", and transform the way you market your business with our unique 7-step brand differentiation system.

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Untangle your messaging and create a smart brand your customers will love.

Are your customers confused about who you are and what you stand for? We’ll get you back on track with a smart brand strategy that creates long-term growth.

Book a free brand audit
Brand strategy for Asaleo Care video

Brand strategy for Asaleo Care video

Sales decks to save Sky

Sales decks to save Sky

A quirky brand story for Leftfield Wines

ETV website upgrade

ETV website upgrade

Winstone Aggregates launch key values

Speedy Signs logo

Speedy Signs new TVC

Beyond business as usual for Moderno

Beyond business as usual for Moderno

AtaTouch intuitive home brand story

An intuitive brand story for Ata Touch

World-class brand strategy without the big brand agency price tag

Branding services - branding perspectives

Research & discovery

We start by conducting interviews with staff and customers to gain a deeper understanding of how your brand is viewed internally and externally. This allows us to identify strengths and weaknesses in your brand and any perception gaps.

Smart brand strategy

Smart brand strategy

Whether you’re launching a new product or re-branding an existing company, we’ll help you intelligently position your brand for success. Our brand strategy services include brand architecture, positioning, persona development, and brand purpose.

Brand names and brand marks

Names & brand marks

Naming and brand mark design is one of the most important parts of a brand’s evolution. That’s why we take the time to lay the right strategic foundations for your brand before we start developing name options and designing logos.

Branding - the core brand narrative

Your brand story

We help you define your brand story (using our proven story frameworks), structure your messaging around a core narrative, and then create the unique foundational language you’ll use in all your marketing communications.

Branding services comms plan

Communication plan

Armed with your brand strategy, we then develop a brand communication plan that details what media channels we will use to amplify your brand story and messaging. Once the plan is running, we optimise it monthly for best results.

Branding - virtual workshops and training

Workshops & training

Our virtual brand workshops enable you to up skill your team and solve branding and marketing problems. We facilitate workshops on brand positioning strategy, building customer personas, storytelling techniques and content marketing.

Some of the market leading brands we have helped

Canon Logo
colorcote logo
officemax logo
The Brand Strategy Brain
Brand Strategy

How to create a brand strategy

Brand strategy is key to survival for any brand. The problem is many organisations fail to take the time and put in the effort to develop their brand strategy. Or they don’t understand what a brand…
Brand purpose
Brand Strategy

How a brand purpose defines you

Everyone thinks their brand is special, one-of-a-kind, but without a brand purpose, your customers don’t see that and connect with it. So, what’s the point? The good news is, you can create meaningful connections, gain loyal…
Brand colour
Brand Storytelling

What colour is right for your brand?

The brand colour you choose for your business says something about your identity. It conveys a message to your potential customers before they know anything else about you. Between 62% and 90% of a person’s initial…