You’re not a mega corporation, we’re not a multi-national agency. You’ve got a tight-knit, lean marketing team that’s hungry for a partner, not just a talker who’s here to take. That’s us. We’re in your corner. We work best with ambitious, mid-tier brands that are gunning for more, that need that extra oomph in their marketing and storytelling game.
You’re not a mega corporation, we’re not a multi-national agency. You’ve got a tight-knit, lean marketing team that’s hungry for a partner, not just a talker who’s here to take. That’s us. We’re in your corner. We work best with ambitious, mid-tier brands that are gunning for more, that need that extra oomph in their marketing and storytelling game.
Here's how we roll: we start with your people, your customers. We dig deep, no fluff, real conversations. We get to the heart of how they see your brand, from inside and out. That's how we ground your brand strategy, not guesses, but research-backed insights. Then, armed with our market-tested storytelling frameworks, we create your brand story. We rally your messaging around one epic, core narrative. That's how we build your brand's heartbeat.
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When we've crafted your killer brand story, we don't stop there. We infuse that narrative into everything - your website copy, your videos, your articles, brochures, Google ads, brand ads, and all. We make sure every piece of your marketing sings that same epic song. And guess what? We can whip up smart, punchy content for all your social platforms too. Then, we crank up the volume, amplifying your message with smart ad campaigns. We're all in, start to finish.
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Next up is empowering your team with the skills to breathe life into your fresh brand story. We run storytelling workshops. These aren't your average, run-of-the-mill workshops. We transform your team, from accidental storytellers into intentional ones, mastering both the art and the science of enthralling storytelling. This is gold for your in-house creatives who are ready to supercharge their storytelling skills. Let's take your storytelling game to the next level!
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To create a robust research-based platform for your brand strategy, we start our process by talking with your staff and customers. This helps us develop a deep understanding of how your brand is perceived internally and externally.
Whether you’re launching a brand new product or re-branding an existing company, product or service, we’ll help you intelligently position your brand for success using our unique “Positioning Sweet Spot” process.
With our research-based and market-tested storytelling frameworks, we shape your brand story, centre your messaging around a core narrative, and develop a bespoke verbal identity to use in all of your marketing campaigns.
Brand naming and logo design is one of the most important parts of a brand’s evolution. That’s why we take the time to lay the right strategic foundations for your brand before we start developing name options and designing logos.
Armed with your new brand story, we then develop a brand communication plan that details what media channels we will use to amplify your brand story and messaging. Once the plan is running, we optimise it monthly for best results.
Our brand story workshops enable you to upskill your team and create strong brand ambassadors. We also facilitate workshops on brand positioning strategy, building customer personas, storytelling techniques and content marketing.
Craig Williams, Kordia
Research and Brand Architecture Strategy
“After a number of successful acquisitions we tasked Brand IQ with developing a brand strategy and story that would unite them all under the Kordia umbrella. Brand IQ’s research-based approach ensured that we got a deep understanding of how customers and staff viewed the branding of the new business units. Steve and his team helped us get the brand architecture right and developed a powerful brand story that our staff could align with. Having worked with Steve before he was the obvious choice for this challenge, and I would have no hesitation in recommending him for any brand project.”
Steve Haines, ColorCote
Rebranding, Website & Content Creation
“We’ve had a really successful marketing partnership with Steve, Nicqui and the team over the last 8 years. They have worked with us on a significant brand transformation project that has touched every aspect of our business from brand architecture to product naming strategies, through to new print collateral, trade stands and advertising, website re-development, digital advertising and social media content marketing. The results have been phenomenal. Significant growth in market share, record sales month after month and the Marketing Leadership award at the 2016 TVNZ Marketing Awards.”
Sonja Webb, OfficeMax
Storytelling Training Workshops
“Steve is, naturally, a great storyteller, and as a result his storytelling training workshops are extremely engaging and thought-provoking. Steve tailored the content to suit our requirements, and the feedback we received from attendees was overwhelmingly positive. In fact, the storytelling workshop was so popular that we had to run a second one so that more staff could attend! The workshops are just the right balance of informative and interactive. The information is very practical and our people have been easily able to incorporate what they learned into their everyday work. Highly recommend!”
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