One of the frustrations we have with most marketing books is that they’re often written around one idea. One idea that the author keeps regurgitating, in a whole bunch of boring in depth case studies starring all the predictable suspects Apple, Google, Virgin, Tesla, Uber etc.
This book is a little different. It’s based on our 7 step framework called The Road to Differentiation, which we developed to help brands stand out from their competitors.
One of the frustrations I have with most marketing books is that they’re often written around one idea. One idea that the author keeps regurgitating, in a whole bunch of boring in depth case studies starring all the predictable suspects Apple, Google, Virgin, Tesla, Uber etc.
This book is a little different. It’s based on my 7 step framework called The Road to Differentiation , which I developed to help small brands and B2B businesses stand out from their competitors.
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