Bringing your entire business on board with a brand story is like conducting a symphony. Each department is a different instrument, and each employee is a musician playing their part in harmony. To make sure everyone is on the same page, you can follow these steps:
Compose a clear and compelling brand story: This is the melody that will guide your company’s values, mission, and unique selling point.
Conduct a rehearsal: Make sure all employees understand their role in communicating it to customers and the public.
Integrate it into the performance: Incorporate into all aspects of the business, including marketing, customer service, and employee training.
Lead by example: Make sure that all managers and leaders in the company are actively leading by example, just like a conductor.
Encourage improvisation: Create opportunities for employees to share their own experiences and perspectives, and actively listen to and incorporate their feedback.
Make it an ongoing effort: Continuously communicate the brand story and ensure that it remains relevant and authentic to the company’s evolution, it’s a never-ending performance.