Meeting the challenge head-on
When the Australian Marketing Institute approached us, they were in a tight spot. With only three months until the launch of their new brand identity, they found themselves without any brand imagery to complement their updated look. Traditional photography was quickly ruled out due to the constraints of time, budget, and the logistical challenges of capturing the diverse landscapes and demographics across Australia.
Innovative solution through AI
Understanding the unique needs of the Australian Marketing Institute, Brand IQ proposed an innovative and cost-effective solution: leveraging AI technology to create brand imagery. This approach allowed us to sidestep the time-consuming and expensive process of organizing nationwide photo shoots. Instead, we produced over 80 images that not only resonated with the new brand identity but also mirrored the diverse ethnic, age, and gender profiles of their membership base.
A tailored approach
One of the standout features of our solution was the integration of key visual elements from the Institute’s new brand identity into the AI-generated imagery. By incorporating specific colours and shapes that are part of their brand refresh, we ensured a seamless and cohesive visual experience. This personalised touch added a layer of depth and authenticity to the images, making them feel uniquely tailored to the Australian Marketing Institute.
Client delight
The outcome of this project exceeded expectations. The Australian Marketing Institute was absolutely delighted with the results, praising not only the quality and diversity of the images but also the efficiency and cost-effectiveness of the process. By choosing an AI-driven approach, we were able to deliver a solution that met their needs on all fronts, setting a new standard for how organizations can approach brand imagery in the digital age.
