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A good brand review can reveal a lot about your business. With a new year upon us, maybe it’s time to take stock of where your brand is at with an in-depth assessment of its strengths and weaknesses.

Here’s 20 questions you can ask

What is the brand’s mission and values?

Who is the target audience for the brand?

What is the brand’s unique selling proposition (USP)?

How does the brand differentiate itself from competitors?

What is the brand’s personality?

How is the brand perceived by customers and other stakeholders?

What are the key messages that the brand communicates to its audience?

How consistent is the brand’s messaging across all channels and touchpoints?

What is the brand’s visual identity (e.g., logo, colour scheme, typography)?

How effective is the brand’s visual identity in conveying the brand’s message and personality?

How strong is the brand’s customer loyalty and retention?

What is the brand’s customer service experience like?

How does the brand handle customer complaints and negative feedback?

What is the brand’s level of engagement with its audience on social media and other online channels?

How does the brand’s online presence compare to that of its competitors?

How effective is the brand’s website in conveying the brand’s message and offering a seamless user experience?

What is the brand’s search engine optimization (SEO) strategy, and how well is it performing?

What is the brand’s content marketing strategy, and how well is it performing?

How well is the brand’s marketing strategy aligned with its overall business goals?

What opportunities and challenges does the brand face in the current market?

If these questions have given you pause for thought and you’d like to kick start a brand review with us, get in touch. We’d love to help.