Brand IQ, Author at Brand IQ - Page 9 of 11

How does storytelling affect the brain?

May 7, 2021

The team from Thankyou brands

Why do modern consumers want to join brands, not just buy them?

May 1, 2021

How did constraints help BrewDog make its mark?

April 28, 2021

Does your About Page need an overhaul?

April 21, 2021

Story IW medici effect

What’s the Innovation Intersection, and how can brands use it?

April 14, 2021

Greg Foran Air New Zealand

Why do business messages need story, not just numbers?

April 1, 2021

Story IQ the curiosity gap

What is the curiosity gap and how does it drive clicks?

March 28, 2021

Baseball pitcher

What is a simple marketing process that actually works?

March 14, 2021

Who do you think controls your marketing?

March 7, 2021

What are the three essential brand stories every business needs?

March 7, 2021