Brand IQ, Author at Brand IQ - Page 10 of 11

story IQ content story advertising Are you telling overdog or underdog stories?

Why do underdog stories work better than overdog stories?

March 7, 2021

How do you get noticed on TV when everyone is ignoring ads?

July 29, 2020

What is the StoryBrand framework and how does it improve your marketing?

June 2, 2020

How can empathy improve your marketing and storytelling?

May 29, 2020

How can storytelling make your services more tangible and valuable?

May 21, 2020

black and white image chess board

What is a marketing strategy and how do you build a good one?

April 18, 2020

Boy outside in dark holding lantern over grass and flowers

How should leaders communicate during a crisis?

March 19, 2020

Why does sensory storytelling matter?

March 12, 2020

Dr Seuss

What can marketers learn from Dr. Seuss?

March 8, 2020

Why is contrast essential in a brand story?

March 7, 2020