Gaze Burt reception

The Gaze Burt brief

Gaze Burt wanted to be recognised for their fresh approach to law, breaking away from the win-at-all-costs paradigm of traditional law firms. They needed to develop their point of difference with new branding and brand messaging using different strategies that would appeal to a younger generation of talent and clients.

A different breed of lawyers

We developed a new positioning line for Gaze Burt that they could genuinely live and breathe. “We see law differently”, is a statement that embraces all corners of their service offering, as well as differentiating themselves from other law firms. Their bright new colours and shapes signify integrity, insight, diversity and change, and communicate truth, relationships and positive change, the intrinsic values of their practice.

Their website underwent a massive overhaul, with bold statements inferring a team of professionals living in the real world, understanding and caring about their clients’ legal outcomes.

business card Michael Bright