HOW INTERESTING IS YOUR BRAND, REALLY?
Our 100-point category audit compares your brand with competitors across ten weighted factors. See where you blend in, where you stand out, and what to change to become more distinctive, memorable and easier to choose.
HOW INTERESTING IS YOUR BRAND, REALLY?
Our 100-point category audit compares your brand with competitors across ten weighted factors. See where you blend in, where you stand out, and what to change to become more distinctive, memorable and easier to choose.
Find the strategic space your competitors have missed.
Strong brands rarely win by saying the same thing more loudly. We dig into your market, customers and competitors to uncover the perceptual white space you can credibly own, then turn it into a sharper position, clearer message and ideas people can actually understand.
Give people a story worth remembering and repeating.
Facts explain what you do. Stories give people a reason to care. We turn complicated products, services and propositions into simple narratives with enough humanity, relevance and personality to stick. Stories your customers can understand, your team can use and your market can remember.
Create something your category would not see coming.
Most categories quietly train everyone to look and sound the same. We find the convention worth breaking, then create campaigns, visual worlds, characters and unexpected ideas with enough surprise to earn attention. Not creativity for its own sake. Creativity anchored in a commercial problem.
We have worked with over 200 brands across Australasia. We run AI-powered content and storytelling courses for the New Zealand Marketing Association and the Australian Marketing Institute, and our work has featured on the cover of NZ Marketing Magazine.
View our creative work
Happy Birthday, Chipmunks style
Happy Birthday, Chipmunks style
Conference opener video for NZMA
Conference opener video for NZMA
Recreating travel memories using AI
Recreating travel memories using AI
Got a marketing problem you can’t quite crack?
Book a free 30-minute discovery call with Steve Ballantyne. Bring us the problem, opportunity or marketing that isn’t working hard enough.
We’ll uncover the real issue and explore a smarter way forward. You might need a sharper position, better story, campaign idea, distinctive character or an INTERESTING BRAND INDEX audit. Our 100-point category audit compares your brand with competitors across ten weighted factors, showing where you blend in, where you stand out and what to change to become more distinctive, memorable and easier to choose.
No pitch deck. No predetermined solution. Just an experienced perspective and useful next steps.
Book a FREE 30-minute Discovery Call
