Untangle your messaging and create a smart brand your customers will love.

Are your customers confused about who you are and what you stand for? We’ll get you back on track with a smart brand strategy that creates long-term growth.

 

We helped Speedy Signs refine their brand story and grow sales to 24 million.

Starting with a brand refresh and new brand story we have helped Speedy double in size and become New Zealand's most well-known signage network.

 

Do you need a disruptive brand strategy? Download our new digital book.

Download our free digital book "Radically Different", and transform the way you market your business with our unique 7-step brand differentiation system.

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Untangle your messaging and create a smart brand your customers will love.

Are your customers confused about who you are and what you stand for? We’ll get you back on track with a smart brand strategy that creates long-term growth.

Book a free brand audit
Brand strategy for Asaleo Care video

Brand strategy for Asaleo Care video

Sales decks to save Sky

Sales decks to save Sky

A quirky brand story for Leftfield Wines

ETV website upgrade

ETV website upgrade

Winstone Aggregates launch key values

Speedy Signs logo

Speedy Signs new TVC

Beyond business as usual for Moderno

Beyond business as usual for Moderno

AtaTouch intuitive home brand story

An intuitive brand story for Ata Touch

World-class brand strategy without the big brand agency price tag

Branding services - branding perspectives

Branding perspectives

Our engagement begins with a process of questioning and listening. We start by conducting one-on-one interviews with staff, suppliers and customers to gain a deep understanding of how your brand is viewed internally and externally and identify possible positioning angles.

Smart brand strategy

Smart brand strategy

Whether you’re launching a new product or rebranding a company, we’ll help you position your brand within your market in a way that sets you apart from the competition. Our smart brand strategy services include brand architecture, positioning, and persona development.

Brand names and brand marks

Names & brand marks

We understand that naming and identity design is one of the most important components of a brand’s evolution. That’s why we take the time to lay the right strategic foundations for your brand before we start developing name options and designing logos.

Branding - the core brand narrative

The core brand narrative

We help you define your brand story, structure your messaging around a core narrative, and then write the foundational language for all your marketing communications. All this ensures you can reach the right customer with the right message at the right time.

Branding services comms plan

The brand comms plan

Once we have established your brand strategy and created your identity and brand story, we develop a communications plan that outlines what media channels we will use to amplify your brand story. Once the plan is running, we optimise it monthly for best results.

Branding - virtual workshops and training

Virtual workshops & training

Our virtual workshops enable you to upskill your team and solve branding and marketing problems quickly and efficiently. We run workshops on brand positioning, building customer personas, understanding story architecture and story-driven content marketing.

Some of the market leading brands we have helped

Canon Logo
colorcote logo
officemax logo
The Brand Strategy Brain
Brand Strategy

How to create a brand strategy

Brand strategy is key to survival for any brand. The problem is many organisations fail to take the time and put in the effort to develop their brand strategy. Or they don’t understand what a brand…
Brand purpose
Brand Strategy

How a brand purpose defines you

Everyone thinks their brand is special, one-of-a-kind, but without a brand purpose, your customers don’t see that and connect with it. So, what’s the point? The good news is, you can create meaningful connections, gain loyal…
Brand colour
Brand Storytelling

What colour is right for your brand?

The brand colour you choose for your business says something about your identity. It conveys a message to your potential customers before they know anything else about you. Between 62% and 90% of a person’s initial…