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Story Marketing Blog

Watch out for an inspiring new story every week.

Steve Ballantyne writes a great marketing blog that helps CEOs and their executive teams align around a high-level narrative that clarifies strategy and powers success, in sales, marketing, fundraising, web design, product development and recruitment.  Our team is led by Steve Ballantyne. and his talented team of strategists, writers and designers help companies connect with the heart and soul of their brand, or what we call the “moral of your story”. Bigger than any tagline or campaign idea, it’s a core truth that can’t be disputed because it’s based on beliefs we all share. With a free strategy consultation you will learn how to connect with the heart and soul of your brand, what we call the moral of your story. Bigger than any tagline or campaign idea, it’s a core truth that can’t be disputed because it’s based on beliefs we all share. Many small businesses struggle with knowing how to communicate their messaging effectively so customers pay attention. We walk businesses through a storytelling framework to help get their brand message right, so their customers are driven to listen, and their businesses start growing.

Story Marketing Blog

Watch out for an inspiring new story every week.

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Marketing
February 3, 2023

The art of persuasion

The art of persuasion is a crucial skill to have in any field, whether you're a business owner trying to sell a product, a politician campaigning for office, or a teacher trying to convince students of…
Storytelling
November 27, 2022

Why you need storytelling training

I recently heard a podcast about a new book called “The Bezos Blueprint.” Author Carmine Gallo said that Amazon’s success is fueled by Bezos’ commitment to elevating “the way Amazonians write, collaborate, innovate, pitch, and present.”…
Storytelling
November 17, 2022

Misinformation – how to fight it

How to fight misinformation: Tell a better story. We’re bombarded with misinformation every single day. When it comes to sales and marketing, misinformation is a battle you have to win. Regardless of your industry, the wrong…
old men telling stories
Brand Storytelling
November 1, 2022

Why stories sell

When I mention storytelling in sales, some people instantly shut off. Stories are too fluffy, they say. Cold hard facts are what sell. Data shows you have the best product, the most efficient service, the lowest…
Marketing
October 23, 2022

Three ways my wife inspires me

My wife doesn't have a background in marketing, but here's three ways she inspires me to be a better marketer.  1. She’s helped me to understand people better. My wife Ilona was born in Latvia and…
price placebo effect
Marketing
October 12, 2022

The price placebo effect

The price placebo effect is a marketing take on the classic placebo effect. One of the most surprising things about our brains is how easily we can be tricked into believing something that isn't true. The…
Man blowing up ego balloon
Marketing
October 8, 2022

In marketing, ego is the enemy

We live in an ego-centric world. Pushed to build personal brands, stand out, and be known. To create a perception that is bigger than reality.  I recently read Ryan Holiday’s book “Ego is the Enemy.” It…
Neuroscience
October 3, 2022

The science of stories

Five years ago, I embarked on a journey to gain a deeper understanding of the science of stories. Having been in marketing for 25+ years, I thought I knew a lot about the impact of stories,…
Neuroscience
September 30, 2022

Why stories stick

Storytelling is a powerful tool for making ideas stick. Here’s why stories stick: 1. Neuroscience has proven that stories are over 20 times more memorable than facts. That’s because more areas of the brain are actively…
touchpoint
Marketing
June 6, 2022

The first touchpoint

A touchpoint is the first point of contact a customer has with your product, and it’s almost always offline. It could be your receptionist, manager, or just someone in the community that they heard about you…
Ten laws of branding
Brand Identity
June 3, 2022

My Ten Branding Laws

There's branding laws and there's "commandments" of global branding (you know, all the P-words - people, positioning, place, product, price etc). I prefer my own set of branding laws. There's only ten, but they're potent and…
B2B buyers have emotions
B2B Marketing
June 3, 2022

The Great B2B Buyer Delusion

The B2B buyer world is suffering from a delusion, and it’s this: that the B2B buyer always acts in a rational, logical, and economic way. That’s why most B2B marketing efforts are focussed on pushing product…
Brand purpose
Brand Strategy
September 1, 2021

How a brand purpose defines you

Everyone thinks their brand is special, one-of-a-kind, but without a brand purpose, your customers don’t see that and connect with it. So, what’s the point? The good news is, you can create meaningful connections, gain loyal…

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