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Story Marketing Blog

Watch out for an inspiring new story every week.

Steve Ballantyne writes a great marketing blog that helps CEOs and their executive teams align around a high-level narrative that clarifies strategy and powers success, in sales, marketing, fundraising, web design, product development and recruitment.  Our team is led by Steve Ballantyne. and his talented team of strategists, writers and designers help companies connect with the heart and soul of their brand, or what we call the “moral of your story”. Bigger than any tagline or campaign idea, it’s a core truth that can’t be disputed because it’s based on beliefs we all share. With a free strategy consultation you will learn how to connect with the heart and soul of your brand, what we call the moral of your story. Bigger than any tagline or campaign idea, it’s a core truth that can’t be disputed because it’s based on beliefs we all share. Many small businesses struggle with knowing how to communicate their messaging effectively so customers pay attention. We walk businesses through a storytelling framework to help get their brand message right, so their customers are driven to listen, and their businesses start growing.

Story Marketing Blog

Watch out for an inspiring new story every week.

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touchpoint
Uncategorised
June 6, 2022

The first touchpoint

A touchpoint is the first point of contact a customer has with your product, and it’s almost always offline. It could be your receptionist, manager, or just someone in the community that they heard about you…
Ten laws of branding
Brand Identity
June 3, 2022

My Ten Branding Laws

There's branding laws and there's "commandments" of global branding (you know, all the P-words - people, positioning, place, product, price etc). I prefer my own set of branding laws. There's only ten, but they're potent and…
B2B buyers have emotions
B2B Marketing
June 3, 2022

The Great B2B Buyer Delusion

The B2B buyer world is suffering from a delusion, and it’s this: that the B2B buyer always acts in a rational, logical, and economic way. That’s why most B2B marketing efforts are focussed on pushing product…
Stand Out Content
Content Marketing
June 2, 2022

Obvious and non-obvious content

According to the gurus at "The Category Pirates", there are two types of content: Obvious and Non-Obvious. Each type of content is consumed in different states of mind, which we call “reflexive” and “reflective.” Reflexive readers…
Brand purpose
Brand Strategy
September 1, 2021

How a brand purpose defines you

Everyone thinks their brand is special, one-of-a-kind, but without a brand purpose, your customers don’t see that and connect with it. So, what’s the point? The good news is, you can create meaningful connections, gain loyal…
Hand coming out of cardboard box holding lightbulb Story IQ
Marketing
July 1, 2021

Why hire a marketing agency?

The first thing you need when you have a business, is customers. Without customers you don’t have a business. But why hire a marketing agency? Because before you can sell your product or service, you need…
vineyard Marlborough Sauvignon Blanc the terroir of branding Story IQ
Brand Storytelling
June 21, 2021

The terroir of branding

What does branding have to do with where and how a wine is made? In November 2019, Marlborough winemakers raised a glass to celebrate the trademarking of the Appellation Marlborough Wine (AMW) certificate in international markets.…
Greg Foran Air New Zealand
Leadership
April 1, 2021

Narrative and numbers

Narrative in business - here's an example of how storytelling could have changed the effect of one important email. Let me start with one of the best business quotes I have read recently, from bestselling author…
Story IQ the curiosity gap
Content Marketing
March 28, 2021

The Curiosity Gap

We are born curious. As infants and children our curiosity has no end – it’s how we learn about the big wide world we have been brought into. As adults, we regularly consume information and scroll…

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