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Story Marketing Blog

Watch out for an inspiring new story every week.

Steve Ballantyne writes a great marketing blog that helps CEOs and their executive teams align around a high-level narrative that clarifies strategy and powers success, in sales, marketing, fundraising, web design, product development and recruitment.  Our team is led by Steve Ballantyne. and his talented team of strategists, writers and designers help companies connect with the heart and soul of their brand, or what we call the “moral of your story”. Bigger than any tagline or campaign idea, it’s a core truth that can’t be disputed because it’s based on beliefs we all share. With a free strategy consultation you will learn how to connect with the heart and soul of your brand, what we call the moral of your story. Bigger than any tagline or campaign idea, it’s a core truth that can’t be disputed because it’s based on beliefs we all share. Many small businesses struggle with knowing how to communicate their messaging effectively so customers pay attention. We walk businesses through a storytelling framework to help get their brand message right, so their customers are driven to listen, and their businesses start growing.

Story Marketing Blog

Watch out for an inspiring new story every week.

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Brand purpose
Brand Strategy
September 1, 2021

How a brand purpose defines you

Everyone thinks their brand is special, one-of-a-kind, but without a brand purpose, your customers don’t see that and connect with it. So, what’s the point? The good news is, you can create meaningful connections, gain loyal…
Hand coming out of cardboard box holding lightbulb Story IQ
Marketing
July 1, 2021

Why hire a marketing agency?

The first thing you need when you have a business, is customers. Without customers you don’t have a business. But why hire a marketing agency? Because before you can sell your product or service, you need…
vineyard Marlborough Sauvignon Blanc the terroir of branding Story IQ
Brand Storytelling
June 21, 2021

The terroir of branding

What does branding have to do with where and how a wine is made? In November 2019, Marlborough winemakers raised a glass to celebrate the trademarking of the Appellation Marlborough Wine (AMW) certificate in international markets.…
Greg Foran Air New Zealand
Leadership
April 1, 2021

Narrative and numbers

Narrative in business - here's an example of how storytelling could have changed the effect of one important email. Let me start with one of the best business quotes I have read recently, from bestselling author…
Story IQ the curiosity gap
Content Marketing
March 28, 2021

The Curiosity Gap

We are born curious. As infants and children our curiosity has no end – it’s how we learn about the big wide world we have been brought into. As adults, we regularly consume information and scroll…
Donald Miller with StoryBrand books
Brand Storytelling
June 2, 2020

The StoryBrand Influence

One of the best marketing books I have ever read is Donald Miller’s Building a StoryBrand. Whether you are a professional marketer, a small business owner, or just starting out with a marketing plan, creating your…
Nurse wearing mask
Neuroscience
May 7, 2020

Kindness

Note: I wrote this article around the time of the first Covid-19 outbreak and lockdown. I've been thinking about kindness. I’ve never written a blog post like this before. Personal and a little political. But I've…
astronaut and monster Why your brand story needs a villain - Story IQ
Brand Storytelling
April 4, 2020

Heroes and villains

Let’s talk about some of the greatest heroes and villains of all time. There are heroes and villains in every great movie: Godfather, Schindler’s List, Lawrence of Arabia, Citizen Kane, Psycho, Silence of the Lambs, Star…

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